Syfy

Sorry, but this name change for the Sci Fi Channel is one of the most ham-handed things I've seen done by a large organization in a long time. They insult their core audience in the initial announcement, then go on to try to explain why this name change is "cool".

Apparently, the real reason for the change is that you can copyright Syfy and can't copyright Sci Fi because it's in common usage. Why not just say that up front if that's the case? And why not change it to something less goofy if you feel a need to make a change?

And the tag line "Imagine Greater"? Sorry, that just sounds wrong and says nothing. Either the Sci Fi Channel people devoted surprisingly little time to something as important as the name of their channel, or some marketing people aren't very smart and really need to be replaced. I suspect that they didn't bother to ask any of their target market what they thought about any of these ideas.

Frankly, I won't be the least bit surprised if they change the name of the channel to something that has nothing to do with science fiction within the next three years, considering the direction of the majority of their programming, and eventually get away from science fiction almost entirely.